The modern advertising market is very diverse. Just 10 years ago, manufacturers could not have dreamed of such an abundance of opportunities. Naturally, this was made possible by technology. Ads that use the latest advances rarely go unnoticed. For example, there are 10 ways for UFABET registered online casino customers to top up their deposits and withdraw their winnings from them. The site is securely protected from hacker attacks, a secure connection is used, and all funds are stored in European Bank accounts.
Technological progress affects absolutely all industries, including:
- industry
- military affairs
- medicine and, of course, commerce.
- Companies that want to keep up with the times are trying to test the latest advertising technologies in order to reach their consumers from a new and unusual side and avoid advertising blindness.
Construction companies create VR/AR showrooms where a potential buyer can see what their apartment will look like down to the smallest details — switches and door handles. Car companies use holograms at premieres, which allows you to arrange a real performance on the stage, without using the car itself. This also includes laser shows like the one held in Moscow in Ostankino Park in the summer.
3D printing
Bulk printing has not yet become a part of our everyday life, but no one is surprised as a phenomenon. This technology is mainly used in industry (even parts of airplanes and cars are already printed), science (even living tissues and entire organs are printed), and commerce (you can create products using a 3D printer).
3D printing also works for the benefit of the advertising industry — there are industrial printers that produce souvenirs or stand in institutions, attracting visitors, as in the Moscow restaurant gadget studio. There are already a lot of models on the market, depending on the purpose and manufacturers.
High technologies in advertising open new horizons, allow you to perform the work of promoting a product or service much more effectively than before. The reason is not only the wow effect but also the faster production of the same advertising signs, banners, and other objects.
3D printing has made it possible to create objects of complex shapes and almost any size in minutes or hours instead of days or even weeks. Of course, advertisers took advantage of this, since 3D printing has a huge potential for the entire advertising industry. For example, 3D printing increased Yota sales by 14% in 2016.”
Multirotor
Unmanned aerial vehicles have been used in various advertising campaigns for several years. Drones are used to form flying advertising stands, use them to hang advertising banners in the air, or remove ads. Audi has used several drones to advertise Audi SQ5 cars.
In addition, multi-copters allow you to make advertising shots from a bird’s eye view for both cars and real estate.
Holograms
This technology has not been innovative for a long time, but due to technical difficulties (holographic systems require either a special aerosol in the air or specific screens), holograms have not yet become part of everyday life. But holograms are actively used for the presentation of goods and services.
Laser projections
Compared to the technologies listed above, laser projections are already veterans, because they have been used for more than 10 years. With proper organization, the show turns out to be truly spectacular (one example is the laser show from MSU). You can advertise anything by projecting laser beams on trees, buildings, or even clouds.
AR and VR
Much younger technologies are AR and VR, which have become particularly popular in the last couple of years. Augmented and virtual reality is a great way to offer the user “live” advertising, which in a normal situation, a person simply will not see.
On average, the conversion rate for the clients we worked with increased by about 10%. At the same time, for real estate companies, all other marketing activities give a maximum of 6% conversion.
