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Facebook plans to ban political ads before US election: Report

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San Francisco: Facing intense criticism from all quarters, Facebook is planning to ban political ads on its platform like Twitter does as the US inches closer towards the presidential election in November, the media reported on Saturday.

According to a report in CNN Business citing sources, the potential ban on political ads to reduce the spread of disinformation has been under consideration since last fall.

“It is only one of many options being considered by the company and that no final decision has been reached,” said the report, citing sources.

Facebook was yet to officially comment on the reports.

A highly-anticipated audit of Facebook practices revealed this week that the company’s decision not to remove controversial posts by President Donald Trump was “deeply troubling”.

In the auditors’ view, the emphasis Facebook placed on free expression has not been adequately balanced by the critical value of non-discrimination.

“The auditors also strongly disagree with our policy to not fact-check politicians, and believe that the end result means more voice for those in positions of power,” said Sheryl Sandberg, Chief Operating Officer at Facebook.

The civil right groups leaders were left disappointed after meeting Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg over their concerns related to the spread of hateful content on their platforms.

Hundreds of companies have halted advertising on Facebook and Instagram against the unchecked spread of hateful and disinformation.

Concerned at advertisers’ pulling out from its platform, Facebook CEO Mark Zuckerberg said late last month that the social network will put warning labels on all posts that break its rules but are deemed newsworthy.

Twitter in October banned all kinds of political ads on its platform.

Facebook still the best value for money advertising proposition

Despite some of the big names pulling out of advertising on Facebook because of its liberal view on the freedom of expression on the site, it is a very valuable proposition given its worldwide reach, its user demographics, its ad-targeting methodology.  But its best to use the right Facebook advertising agency for this purpose. 

Which Agency Is Best?
Once you’ve decided that you need a Facebook advertising agency to take your marketing to the next level, you should find a list of companies to search through. These can either be local or international, depending on whether you think it’s essential to have face-to-face contact, or not.

While there are some stand-out agencies, no one company is going to be the right fit for every business owner. Instead, you must learn how to search through the pile to find the perfect agency for you. This search involves weeding out those with red flags and asking the right questions. Here’s a walk through the process to help you out. 

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