Mysuru: After consolidating leadership in the water heater category in the country, A O Smith, in an effort to strengthen its presence in the water purifier segment has launched Green RO water purifier in Karnataka market. The enhanced version of the product will save two times more water than an ordinary RO purifier with the breakthrough Advance Recovery Technology (ART). In the first phase, the product has been launched in top 32 cities and the company plans to introduce the same in other tier 2 cities soon.
Incorporating latest advances in water purification technologies, A O Smith India’s Green RO Water Purifiers also come with double protection with SCMT (Silver Charged Membrane Technology) and an 8-stage purification making the water pure and even baby-safe. Also, the water purifier has an inbuilt mineraliser technology that adds back essential minerals like natural calcium and magnesium, providing instant mineralised hot water at the press of a button. The range comes with one year comprehensive warranty including filters and RO Membrane thereby giving a worry-free ownership for the consumers. It’s also backed by AO Smith’s flagship service promise, “Power of 1” – one hour response, one day resolution and one time fix.
Commenting on the launch, Parag Kulkarni, Managing Director, A O Smith India Water Products Private Limit, said “A O Smith’s Green Series has the highest recovery in the category and no purifier in India recovers more pure water than A O Smith Green RO series water purifiers. I believe today’s consumers are more environment conscious and will adopt our new technology that saves water. RO water purifiers being a high growth category in the country, we are constantly strengthening our distribution and reach in the segment. While there is stiff competition in the water purifier segment in the industry, our services, technology and quality will help us stand apart and drive our growth in the sector. We also take pride in offering the industry best after sales service to the consumers.”
On being asked about the significance of new water purifier launch in Karnataka market, Kulkarni said, “Consumers appreciate the benefits of RO technology in water purification and the category is growing fast in this market. We are excited at the prospect of serving the Karnataka consumers with its differentiated offerings.”
The water purifiers market in India is pegged at about Rs 3,000 Crore and it is growing in double digits. With 100 percent purification USP and exclusive patents, A O Smith India is one of the major players in the water purifiers segment in the country, with a double digit growth in its reverse osmosis (RO).
