Mangaluru: Creamy, refreshing and the perfect sweet ending, Ice Cream is everyone's favourite dessert and one of those childhood treats we seem never to outgrow. This winter season, the city's very own innovative entrepreneur Mukund Kamath, has once again won 8 awards including three all India awards during Season 6 of 'The Great Indian Ice Cream and Frozen Dessert Contest' for his innovative products.
Popular television host and food anchor Maria Goretti presented the awards, during a ceremony on November 16 at Hotel Le Meridien, Gurugram. Ideal Ice Cream won the maximum awards among the 103 participants in the contest organised by DuPont Nutrition and Health and the Indian Diary Association. The panel of judges consisted of world-renowned Ice Cream specialists and 25 judges from leading food and beverage companies.
Addressing a press meet at a hotel in the city on November 18, Ideal Ice Cream proprietor Mukund Kamath said, "It is indeed a proud moment for entire Ideal Ice Cream team to win 8 awards at the national level. I dedicate these awards to all the Mangaloreans and I feel Mangaluru is truly becoming the Ice Cream capital of India. This is not a one man show but the hard work of an entire team and family, friends who have supported and encouraged us to achieve this feat. I thank our distributors, patrons, marketing team, technical team and production team for their huge support. Our entire team is passionate about each product. Our customers’ valuable feedback helps us to be more responsible and come up with better products every year. "
Speaking about the contest, Kamath said, "there were 6 Best in India awards and we have won three. Our innovative product 'Marzi Paan' was a main attraction at the contest and our Vanilla standard Ice Cream has won Gold back to back for three years. The contest was held in a fair manner and the panelists made sure that there is no biased judgement."
Kamath's mother Jaya P Kamath, wife Divya Kamath, Ideal Ice Cream General Manager M N Bhat and his family members and friends were present on the occasion.
Ideal Ice Cream has been continuously winning awards from the year 2008 at this contest. This year they have won three 'Best in India' awards, four Gold awards and one Silver award. In 2008 Ideal Ice Cream had won 4 awards, followed by 2 awards in 2009, 3 awards in 2010, 5 awards in 2013 and 4 awards in 2016.
This is their roll of honor at the award ceremony this year:
Best in Class for Sorbet - Mango Sorbet (More than AAM)
Best in Class for Innovation (Marzi Paan)
Best in Class for Vanilla Frozen Dessert
Gold for Vanilla Icecream
Gold for Sorbet (More than AAM)
Gold for Vanilla Frozen Dessert
Gold for Most Innovative (Marzi Paan)
Silver for Chocolate (Swiss Chocolate)
There were more than 380 entries in 6 categories. For the first time 'Sorbet' was introduced as one of the categories in the contest, to further endorse its popularity as a healthier fruit-infused frozen alternative in the Ice Cream market.
One of the show stealers of the contest was Marzi Paan, a first of its kind icecream. It won Best in Class for Innovation award. This unique artificial Paan mixed with Ice cream served cold will definitely tempt you and your loved ones. Another product, Mango Sorbet which won Best in Class for Sorbet award will convert your dining table into a party table and provides you with a glimpse of the the original taste of an Ideal's Mango Icecream.
Kamath, who has given us creative yet traditional Ice cream favourites like 'Bella Candy' or the Jaggery Candy, 'Panak Candy' in this contest introduced yet another yummy treat called, interestingly 'iPizza'. This addictive, unique and colorful 'iPizza' unfortunately could not get any award but was much appreciated by the renowned panelists. It is also a great hit among the public and already people are queuing up to get a taste of the product.
The great Indian Ice Cream and Frozen Dessert Contest is a platform for many such ideas and innovations where industry luminaries evaluate the entries to honor concepts that meet evolving consumer needs for a successful product in the market.
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