Social media blasts Bengaluru matrimony ad for being sexist, elitist

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Social media blasts Bengaluru matrimony ad for being sexist, elitist

Social media blasts Bengaluru matrimony ad for being sexist, elitist

Jul 26, 2018 11:19:45 AM (IST)

Social media blasts Bengaluru matrimony ad for being sexist, elitist-1We are in the year 2018, and yet, picture this.

On Wednesday, The Hindu newspaper’s Bengaluru edition carried an advertisement covering a quarter of its front page. The advertisers, Young Achievers Matrimony (YAM), were calling for registrations for a matrimony meet on August 12.

While it may seem, oddly normal, the advertisement managed to be elitist, sexist and classist all at the same time.

In what can evidently be termed an exclusive 'swayamvar' setting for the flamboyantly ‘ultra rich’, The Grand National Young Achiever's Matrimony Meet, in the advertisement, only invites young achiever's who are 'succesful entrepreneurs, eminent professionals (IAS/IPS, IRS, Scientists, etc.), youngsters graduated from top universities (IIT, IIM, CA, etc.), highly recognised young achievers, ultra rich families, celebrities and VVIP families,’ and last but not the least, ‘beautiful girls’.

In short, if one wants to shop for a luxury husband or wife, there is only one place to be, the event being held in Bangalore in the month of August.

The advertisement, given by Mr and Mrs Sreeram, who describe themselves as being the "best in the business" of elite matchmaking, is wrong on so many levels that, needless to say, Social media had a field day ripping into it.

 

DCHL