M’lurean designs 10th AASF Asian Age Group Championships logo with 'desi' touch

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M’lurean designs 10th AASF Asian Age Group Championships logo with 'desi' touch

M’lurean designs 10th AASF Asian Age Group Championships logo with 'desi' touch

Andrea Noronha   ¦    Aug 06, 2019 09:33:39 AM (IST)

M’lurean designs 10th AASF Asian Age Group Championships logo with \'desi\' touch-1Mangaluru: News of Bengaluru hosting the 10th AASF Asian Age Group Championships 2019 for the first time came as a great source of pride for all of us in the state. However, what makes this piece of news more special for us Mangalureans, is that one of our very own was chosen to design the logo for the international event.

While many artists struggle to get their work out to the world, Kavya Leeladhar, a 28-year-old architect, broke through barriers when she scored a gig designing a logo for the 10th AASF Asian Age Group Championships.

Kavya, who runs her own design consultancy called Ideate Designs, was commissioned the work for the logo design by SwimIndia, which has its origins in CIALFO Solutions Private Limited, in April this year.

Overwhelmed with joy, and confident in her abilities, Kavya jumped at the opportunity of a lifetime.

“SwimIndia, is known to be the best swim information and social networking portal for swimmers, coaches, parents, enthusiasts etc. to find swim related news, tips, videos, meet schedule and results. I was introduced to them last year by my long-term client and a professional swim coach, Partha Varanashi, during a swim event in Puttur. I was the branding design consultant for that event,” Kavya told Newskarnataka.com.

For ideas, Kavya turned to a logo she had designed when she was in the first semester of her Bachelor of Architecture course at BMS College back in November 2008. It was a hand-painted logo done for a basic design studio session.

“I had to make a lot of changes to the original draft. The various elements have been given a more rounded and curvier look,” she said.

M’lurean designs 10th AASF Asian Age Group Championships logo with \'desi\' touch-2“After finalising timelines and design-brief, the first draft was presented in mid-April. And after a number of iterations and feedback received from all the higher authorities, the design was approved by early May,” she added.

M’lurean designs 10th AASF Asian Age Group Championships logo with \'desi\' touch-3The entire process took about three weeks with a lot of back and forth between Kavya and the organisers. After about five or six revisions, all the parties were happy with the end product and the logo was launched on August 2 at JW Marriott in Bengaluru.

Breaking down the logo

M’lurean designs 10th AASF Asian Age Group Championships logo with \'desi\' touch-4The blue, Kavya explains, represents the water/swimming pool. The figurines represent the champions that are coming out of the water. Each of them is oriented upwards to symbolize being victorious. They are all abstract forms to emphasise gender neutrality. As there are four sporting events in the 10th AASF Asian Age Group Championships 2019, there are four figures emerging from the water. The colours of the figures are derived from the Olympic rings.

As the event is being held in India, Kavya has added a “desi” touch to the logo by incorporating the Ashoka Chakra in between the saffron and green figures. The circular form of the chakra also represents the ball used in water polo.

The overall look of the logo depicts the fluidity of water and mobility of the athletes.

"What’s encapsulated (and perhaps unseen) between the first and last drafts is ten years of experience, design-dialogues, promising opportunities, life-lessons, a shift in personality and relentless support from encouraging mentors and peers," Kavya says.

About the designer

M’lurean designs 10th AASF Asian Age Group Championships logo with \'desi\' touch-5As she isn’t into mainstream architecture anymore, Kavya describes herself as an architect by qualification who is specialized in providing design solutions for branding and interiors.

At 23, she joined the architectural firm named Bhandary & Associates in Bejai, Mangaluru as a fresher architect. While working here, Kavya was constantly innovating with handmade, customised greetings and gifts for loved ones.

Soon, she began taking on freelance graphic design work starting with Smoke 'n' Oven in 2015 and in 2017, she finally stepped into the shoes of a full-time entrepreneur with Ideate Designs.

M’lurean designs 10th AASF Asian Age Group Championships logo with \'desi\' touch-6“Once I gained visibility as a designer and the freelance mode of working seemed viable, I decided to quit the full-time job as an architect and venture out independently,” she said.

The person behind the entrepreneur

M’lurean designs 10th AASF Asian Age Group Championships logo with \'desi\' touch-7Kavya is the daughter of Asha Leeladhar, a Kindergarten teacher and K Leeladhar, a retired Chartered Accountant. Her younger brother, Tushar works as a software engineer with Infosys.
She is a naturally cheerful and positive person. She enjoys her quaint life in Mangaluru and loves her work.

When she is not drawing up a storm, Kavya likes to cook, go for a walk and watch movies.

The 10th AASF Asian Age Group Championships 2019 will be a nine-day sporting extravaganza, scheduled to be held between September 24 and October 2.

Over 40 countries and more than 1200 participants are expected to compete for top honours in four different aquatic events, including swimming, diving, water polo and artistic swimming.

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M’lurean designs 10th AASF Asian Age Group Championships logo with 'desi' touch
M’lurean designs 10th AASF Asian Age Group Championships logo with 'desi' touch
M’lurean designs 10th AASF Asian Age Group Championships logo with 'desi' touch
M’lurean designs 10th AASF Asian Age Group Championships logo with 'desi' touch