“Fashion is about something that comes within you”. Rightly said as this quote applies to the T to Sandeep Malani’s style of presenting it in most of his films and herewith his latest entertainer on sentiment toward mothers and woman empowerment shot on an iPhone titled ‘Yeh Cinemaa Hai’.
‘Fashion’ in Malani’s Films
Sandeep Malani started his career in the early 90s as a dancer on stage follwing which he went on to become a theatre artist and moved to act in films. Simultaneously, his first shot at facing the camera was in a local brand Jeans advertisement. That’s where the Style and Fashion was born. Later, as years went by, he organized various shows including dance competitions, talent hunts and fashion events. Not to forget, he was a judge for many fashion shows and has also walked the ramp for a few as a celebrity. When it came to his films, he has always presented his heroines as a Fashionista – Stylish, elite and with dignity. Also a scene, sequence or their presentation in outfits have been stylish. Most of the characters also played roles of importance like that of a Model, Make-up Man, Fashion Designer. A few examples being Janu as the Model in Miss California, as a Stylish Diva in SMS 6260, Jenica Kalra and Vikramjith, the lead players as Fashion Icons and Model Coordinators in Shaayad, Kalpana Pandit as an TV anchor and Ranjeet Jha as Make up man in Janleva 555 while lot of Page 3 personalities in Yeh Cinemaa Hai.
Fashionista in Yeh Cinemaa Hai
‘Style is a way to say who you are, without having to speak’ is what Sonam is all about.
Sonam, a fashion designer student has to present her designs for a Grand Fashion Show. She along with her colleagues do a run through before the finale to see that everything is perfect. She is very dedicated when it comes to her profession. Her colleague, Sushant is a flirt, who tries to seduce and woo her. He does this on the open on stage, but being very professional Sonam does not react to his moves and completes the performance showing her attitude of the walk, style, posture. As practice concludes, she insults him by saying that she is not the kind of woman who will become his prey. She is committed to her work and to her love. Just because you are in this profession doesn’t mean that you can hang around with anyone you want. It’s your passion for work and not your fashion to have pleasure.
The Cast and the Crew
Shubha Raksha plays Sonam while Trillok Shroff plays Sushant. The other models include Shipra Rajput, Heena Durgapur, Shridevi BU, Mohammed Hashim and Syed Sad. The scene was shot as part of Model Hunt 2017 workshop for ARN Model Agency. Rony Prasad is the man behind the event.
Edited by Santosh Chawla and Vignesh Thanupillai, music by Punith Ranganathan and Nitin Acharya, it is co-produced for RKJ Productions, The Studio Agency by Ranjeet Jha, Santosh Chawla, Edward Dsouza and Malani Talkies. Concept, Screenplay, iPhone and direction by Sandeep Malani
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