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Bromance celebrated in honour of Friendship Day in Yeh Cinemaa Hai

bromance celebrated in honour of 2
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bromance cinema 3

The Hindi film industry, also known as Bollywood, has always had bromance in movies and were all super duper hits. The few examples being Jai and Veeru (Amitabh and Dharmendra) in Sholay, Dharmendra and Jeetendra in Dharam Veer, Aamir Khan and Salman Khan in Andaz Apna Apna and in recent years Arjun Kapoor and Ranveer Singh in Gunday, Sidharth Malhotra and Varun Dhawan in Student of the Year and so on. Their on screen chemistry is off screen too at various parties, events and award ceremonies. Sandeep Malani also brings bromance between few characters in his latest iPhone offering, Yeh CineMaa Hai.

What is Bromance?

Bro-mance is not romance between brothers. But a brotherly bond between two friends who are like soul mates and their relationship does not have any sexual act. They are not homosexuals, but are always together and can be relied on for support, help, and kind and in need, at all times through thick and thin. One can easily rely on their friendship at any given point of time. They are for good!

Bromance in Yeh Cinemaa Hai

Bromance has always been a part of Malani’s earlier films be it in ‘SMS 6260’ between Diganth and Kiran, Badri and Danny and also in ‘Who 5 Din’ between Pius Anand, Akash Hora, Anant Joshi and Mann Hora. And so also in ‘Janleva 555’ between Anant Joshi, Ranjeet Jha and Mann Hora.

In Yeh Cinemaa Hai, the friendly relationship continues with Varun and Ranveer (played by Ranjeet Jha and Mahendra Pandey) and so with Sidharth and his twin friends Tusshar and Ritesh (played by Bharath Lakshmikanth, Kkewal Vyas and Prayas Singh). As Varun and Sidharth are cousin brothers, their relationship is not a bromance. It’s actual brothers!

The Concept

Sidharth, Tusshar and Ritesh are always hanging out together at Page 3 parties, Discotheques, pubs and events. The occasion here is Friendship Day. They meet at Infinity Mall and have a good time laughing and talking, sharing some jokes and celebrating by dancing to live music of singer Mathew singing ‘Yeh Pyar Na Hoga Kam, Sanam Teri Kasam’ and at the same time, Alia calls Sidharth to find out about his whereabouts. That’s when she hangs up the phone knowing that he is with his friends, whom she hates the most. Sadly, Sidharth is in a dilemma as to what to do- celebrate his friendship day or get back to his lady love, who he loves the most.

The Song

‘Yeh Pyar Na Hoga Kam, Sanam Teri Kasam’ is a popular retro song from the film Sanam Teri Kasam originally sung by Kishore Kumar and music by RD Burman. The film starred Kamal Hassan and Reena Roy. This super hit song was a romantic song. Here, the cover version of the same (more like a Karaoke) sung on stage with an echo feel by Mathews is morphed into a friendship song; as the line that goes, yeh Pyar Na Hoga Kam…. at a time when Alia calls up Sidharth and she hangs the phone, in the background we can hear the line: Kitna Tadpayegi Mujko, Uthna hi tadpegi Tu bi…. (and this actually happens in the latter part of the film).

The Making of the Song

It was shot at Infinity Mall, Andheri and that day being Friendship Day, the mall was full and we had a few of the artists along with us besides the three – Bharath, Kkewal and Prayas – Jagruti, Mahendra, Sharanya and Ranjeet also were with us at the shoot. While Malani actually wanted the trio artists to be free enough to laugh out loud and enjoy, they were conscious about the crowd. Malani had to actually shout out loud giving them the orders – “Just do as I say”. It was more of an actual test for them to dance. As Mathews was singing at the center of the stage and everyone was just standing and watching, Malani pushed the trio to dance. They were hesitant but, they finally did it with perfection as the others watching too joined them.

Says Kkewal (who plays Ritesh and who is also known as Karan Sharma): “I Still get goosebumps when I think of dancing in the middle of the mall and when you are surrounded with onlookers the entire credit goes to our director Sandeep Malani who believed in me and pushed me ahead. It was an overwhelming experience when you are surrounded by lot of people at the mall. The shoot experience of Yeh Cinemaa Hai, will always be special.”

The Cast and the crew

The song features Bharath Lakshmikanth (Sidharth), Kkewal Vyas (Ritesh), Prayas Singh (Tusshar), Mathews (Singer) and Sanjukta Ghosh (Alia, on the phone). The song is sung by Mathews with programming by Punith M Ranganathan. Edited by Santosh Chawla and Vignesh Thanupillai, it is co-produced by RKJ Productions (Ranjeet Jha), Edward Dsouza, Santosh Chawla (The Studio Agency) and Malani Talkies.

Concept, screenplay, iphone and direction by Sandeep Malani

The video track can be viewed here:

Bromance celebrated in honour of Friendship Day in Yeh Cinemaa Hai
Bromance celebrated in honour of Friendship Day in Yeh Cinemaa Hai
Bromance celebrated in honour of Friendship Day in Yeh Cinemaa Hai

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