India’s online gaming market is dominated by mobile phones. The increasing penetration for mobile phone ownership and easy online access have both worked in favor of mobile gaming. More people playing games also result in more people spending money on these games.
In online card games, Andar Bahar and Teen Patti have emerged as the most popular picks. These are traditional Indian games and are the most prominent money-spinners, according to the research of card games at ENV Media.
The Indian Mobile Gaming Space
Indian mobile gaming has been continuously expected to deliver results. The sector has seen encouraging growth, and revenues have continued to increase. With the increased use of mobile wallets and other payment platforms, it has become easier than ever to integrate payment systems into mobile apps.
Besides, Indian users appear to be more comfortable with these payment methods. Essentially, this also reduces the threshold of entry of conventional payment methods where only credit cards are employed.
Overall, gaming companies have seen benefits of keeping up with Indian markets – whether it’s payments or games. Online casinos have seen greater interest in traditional Indian games, with the leaders being Andar Bahar, Teen Patti, and Rummy.
More companies are moving to include Indian gaming preferences, rather than taking the path of “educating” users to globally popular casino games. It is important to remember that conventional casino games like Blackjack and Roulette have a good performance too. However, they’re not the biggest earners.
Many users who play card games online for money also like to place bets on sports and similar events. In this way, online casinos and betting sites have a largely overlapping group of users. Playing games on mobile devices are popular among users.
Given the popularity of cricket and the general interest of users, some attention to placing money on game results is to be expected. And with the use of mobile phones making things easier, putting money on sports too has moved online.
These platforms are also faster and have (comparatively) better security for payments. If you want to put money on a cricket match (or some other sport), you could do it the old fashioned way or gamble at 10Cric without any hassle by hitting a few buttons on your phone.
The Magic of Andar Bahar and Teen Patti
Indian online card gaming market is fragmented, but some sites appear to have created solid bases. Most of these are invariably centered on Teen Patti and Andar Bahar. While Rummy shows promise too, the market belongs to Teen Patti and its various variants. Andar Bahar is similarly a close competitor to Teen Patti and way ahead of Rummy.
Playing both market leaders is relatively easy, as the player doesn’t have to wade through a ton of rules. Thus, the barrier of entry is significantly lower. With the easy availability of numerous apps and other online options, one can easily access these games.
As more established players in the market take note of these games, users get more reliable sites to consider. For example, to see various casinos offering Andar Bahar plays, visit sevenjackpots.com/andar-bahar/.
The familiarity of Indian players with these games is an important factor in driving traffic to these casinos. Players feel more comfortable taking their chances with money on games they are familiar with. Besides, localization with a focus on these games (and variants) puts a greater emphasis on player choices.
Localization, of course, isn’t just limited to the choice of games. Online casinos and apps have been careful enough to offer these in Indian languages. With the game details, rules, and other options available in their native language, players feel more confident. Since the language affords them a better understanding of the events and gameplay, user involvement and interaction can be higher.
As online card games, casinos, and betting sites grow in India, they’ve been keen to find ways to better engage their customers (players). A natural step in this direction has been the inclusion and focus on popular Indian games like Teen Patti and Andar Bahar. Both these games have proven to be big moneymakers, as displayed by the comprehensive research by ENV Media.
Other localization efforts are also seen in local language options. Besides, the ease of paying and redeeming money from these game sites has fostered greater consumer confidence.
When it comes to entertainment, there are great options for each one of our readers. One option that we wanted to bring up is online casino entertainment and if you are interested feel free to check out casinoexpressindia.com, where you will find the best online casino sites and useful information. .
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