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How to make a Perfect Cover Letter

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In the earlier days, the cover letter simply was a document that constituted additional information about the candidate, like personal information, educational qualifications, soft skills and the reason for their interest in the job position. However, times have greatly changed and the emphasis today is on what the candidate can contribute to in terms of the company’s growth and business prospects. Boosting the organization’s potential is extremely important, especially in the blue-collar job segment. This can be particularly challenging when you are competing against millions of candidates applying for the same positions. So, here’s how you should give your cover letter the magic touch that it needs.

Keep it short and succinct – 10 seconds
Let’s be practical – hiring managers are busy people and they simply don’t have the time to read through long letters. Anything with long paragraphs of text detailing your personal information will put them off and make them not want to read the rest. To be frank, they will give ten seconds to your cover letter and put it aside. The simplest solution is to make your cover letter crisp and to the point.

Make the first line attractive
Starting the first line with something like, “I am writing to you for the open position…” makes the cover letter sound clichéd and lackadaisical. If you’ve already applied for the job, chances are that the recruiter knows about it. Begin your cover letter with a powerful but professional line to instantly perk up the hiring manager’s attention. For instance, for a blue-collar job, try something like, “Searching for a dependable food delivery person to deliver hot-and-fresh food? That’s me.”

Make your cover letter unique
Many candidates write cover letters that are lists of every piece of achievement that you’ve procured in your life. Most of them don’t focus on their attributes and that shows no interest in the organization. Don’t copy-paste your resume into your cover letter in a paragraph. You must, instead, include important highlights such as exceptional awards. Also, discuss previous work experience and certifications that are related to your present job position.

Show, not tell
Coming back to #1, you need to show the company how your skills can help them. After all, anyone can be a ‘hard worker’, ‘innovative thinker’ and ‘creative person’ – what’s the proof? In the blue-collar job segment especially, companies run on practical skills and not words, so you have to be prepared. Give those numbers, statistics and concrete facts to impress them with your potential. Show them how your work had helped your last company and how it can benefit in your potential organization as well. That shows you as a results-driven candidate who can think and carve out their way to success.

Choose your skills
Check the job profile and identify the abilities that make you stand out among the other candidates, demonstrate them with your cover letter. Give examples of how and when you’ve handled issues with your capabilities, especially in the blue-collar job segment.

Tailor your cover letter for each organization
You could be applying to multi-million companies, a middle-sized organization or a start-up. You could also be applying to 20-30 companies simultaneously. Different companies have different missions and cultures, and you must customize your cover letter for them. Though these letters have a personal touch of the candidate, it’s wiser to choose according to the job position.

Address the cover letter to the recruiter and hiring manager
Using ‘To Whom It May Concern’ spells an utter lack of indifference in the company itself, which could have been unforgivable before modern technology. Nowadays, a simple phone call or Google search can give you the recruiter’s name and designation. Make sure that the spellings are correct because it demonstrates your research of the company.

Proofread the document carefully
It’s essential to proofread your cover letter before you send it off to the recruiter or hiring manager. A spelling or grammatical error can instantly put off the employer’s mood, and you want your CV to be read, appreciated and acted upon.

About the author:

Digvijay Singh Kanwar is a professional content writer and digital marketing expert and he loves to write about finance and tech-based articles. You can contact him on digvijaykanwar96@gmail.com

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Digvijay Singh Kanwar

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