Mangaluru: Dr. Ushaprabha N Nayak, Vice Chairperson of Expert Group of Institutions, Mangaluru has been awarded a PhD by the prestigious National Institute of Technology Karnataka (NITK), Surathkal, during the 16th Annual Convocation held here on Monday, November 10.
Dr. Ushaprabha had successfully defended her thesis titled “An Empirical Study of the Brand Building of Engineering Institutions in Karnataka-A Strategic Framework” from the School of Management at NITK.
Her thesis resulted in a performance loyalty-based brand equity model for higher education institutions that will help them build their brand based on performance, as well as student loyalty.
The research work has covered both student and management perspectives of the institutional brand building and was appreciated by subject experts for its scientific evidence-based research methodology.
Dr. Ushaprabha Nayak has published several research papers in international and national journals as well as presented her work at several reputed conferences. She has won the Best Paper Award at the National Conference on Integrating Technology in Higher Education in 2013.