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Friday, March 29 2024
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Reliance Brands to bring Tiffany to India

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Jewellery enthusiasts have a reason to rejoice as US-based luxury jewellery brand Tiffany & Co has announced that it will soon be venturing into the Indian jewellery market.

The internationally renowned brand will be seen collaborating with India’s Reliance Industries Ltd. to open stores across the country. With this latest partnership, Reliance Industries adds yet another iconic label to its growing portfolio of brands which includes prominent names such as Burberry, Georgio Armani, Steve Madden, Hugo Boss, Kate Spade, and Jimmy Choo among several others.

Tiffany and Co Vice-President (global sales) Philippe Galtie said, “As a global luxury jeweller with stores in many of the world’s most important cities, Tiffany’s emergence in these Indian commerce centres with their growing luxury consumer base presents a unique opportunity.”

Tiffany is known for revolutionizing the jewellery industry since it was established in 1837. Its esoteric collection of precious stones such as diamonds, silver, and china crystal are known to be timeless artefacts. Even their collection of fragrances lends an air of sophistication to its customers.

Despite their exotic products, Tiffany gains much of its brand value from the popular Hollywood classic ‘Breakfast at Tiffany’s’ starring legendary actress Audrey Hepburn.

Tiffany’s latest move to India is part of a bigger effort to expand the company’s international base. This is partly due to a sudden fall in demand for diamonds in the United States and Europe.

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