Know 10 advantages of conducting an SEO audit

If you have plans to position your website among the main Google searches, you should take into account some SEO positioning actions to have good results. An important strategy is to carry out an SEO audit, which allows you to detect errors and identify the things that we must improve on our website. At Grown Up Digital – SEO Services, we perform a strict SEO audit for every SEO Client at every step resulting in better SEO rankings. In this article, we will tell you all the advantages of the SEO audit.

1. Carrying out an SEO audit allows you to know the loading speed of your page
   One of the advantages of conducting an SEO audit is knowing the web loading speed since it will allow you to improve the user experience. Some factors that can affect the loading speed are the type of hosting, codes, the weight of the images and files. To do this, we recommend optimizing and compressing images.
   If you want to know the speed of your web page, we recommend using Google PageSpeed.
2. Identify the keywords that will allow you to position yourself in Google
   When you request the help of SEO specialists, they will be able to identify the keywords that you can use to position articles on your blog or in the content of your web page that are positioned on your web page. There are tools that allow you to know the appropriate keywords for your strategy, such as Google Keyword Planner, Google Search Console, among others.
3. Identify the broken links that harm your website
   There are many factors that could alter SEO positioning. Therefore, the SEO audit allows you to identify broken links, which harm or make you lose your web positioning. This can happen when you change or renew your website.
4. Know the quality of content on your blog and website
   Sometimes, when you start to make a website from scratch, you make the mistake of not prioritizing the quality of the content that will be on the website. Therefore, the SEO Audit will help you to know what actions you should take to improve your SEO content, for example, adding or maintaining keywords; and improving the link building strategy.
5. Detect duplicate links that make you lose web positioning
   If we do not want to lose SEO positioning, we must avoid having duplicate content throughout the website. The SEO audit allows you to find duplicate content, and if it were the case, it helps you to repair it as soon as possible to rise in Google positions and avoid piracy, or in the worst cases, have a penalty.
6. Know if your website is suitable for the mobile version
   Almost 80% of users access web pages from mobile devices. Therefore, it is important that all companies take into account the browsing experience and user behavior when adding the mobile version. This action will help the user to find accurate and fast information.
7. Identify if HTML tags are well used
   We should not belittle the content for your website. Another factor that you must recognize in an SEO audit is the good use of HTML tags. What does it mean? For example, when writing for blog articles or even for the web structure, the following points should be taken into account:
   – Use H1, H2, H3 and H4 tags
   – Use Alt tag or Alt tag in images
   – Using meta descriptions
   – Search keywords
   – Optimize images
8. Know the health level of the domain authority
   To continue improving the positioning in Google, it is important to know the level of health of the domain authority, that is, to verify how the SEO On Page and SEO Off Page of our website is. To do this, you will need specialists in digital marketing consulting and auditing, to analyze what internal and external elements may affect your website.
9. Know if content marketing is working 
   Content marketing is the content strategy that we will be using to improve SEO positioning. So, if we want to stand out from our competition, we must know if content marketing is being a good strategy or not. But, remember that to position us in Google, you must create original content and avoid duplicate content.
10. Later, you can increase web traffic
    All the advantages of SEO Audit mentioned above will finally lead you to increase web traffic, since your website has already gone through an ‘x-ray’, and is now rated as optimal for all your users. Thus, you can improve SEO positioning.