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Brands and Instagram: What can it do for Business?

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Whilst the business landscape is subjected to constant change, over the past few years, the change within the business landscape has experienced an extreme paradigm shift that has made marketing in a traditional manner unpopular and much less effective. The new way of marketing is all about social media, using growth services like Growthoid, the bigger the business, the bigger the following across varying platforms. Even small businesses are making use of social media as a marketing platform.

The most popular platform used to grow a following on social media is Instagram. Instagram is one of the most important marketing methods now and to not make use of the platform is a huge mistake for businesses. If you are still skeptical about joining Instagram as a business, here are a few ways that Instagram can help your business.

Smartphones and Their Role in the Social Media Boom
Smartphones are more and more ubiquitous by the day, which means Instagram becomes more and more accessible. Because smartphones are more easily accessible now than ever before, the need to market on social media is going to grow, this is inevitable. Instagram is one of the largest social media platforms with over a billion users in 2021.

This means that there is a huge potential audience waiting for your business. By utilizing Instagram as a marketing tool, you are opening your business up to an entirely new population of virtual customers. Getting your brand’s name out on social media will give your business more traction because of the number of people that could see it. Instagram is a time and cost-effective way to market and is arguably the best way to market to your target audience.

More Marketing, Less Time
When marketing, especially on social media, it is of the utmost importance to have a marketing strategy in place. By making use of your already existing eCommerce marketing strategy and translating it over to Instagram, you save a lot of valuable time whilst putting an important marketing strategy in place.

There are many ways to connect your Instagram to your website, such as putting a link for your website in your bio, but you can increase the coverage your Instagram gets by using pictures from your Instagram page on your website. Doing this gives people the opportunity to visit your website and check out some of your Instagram pictures at the same time and follow your Instagram account in order for them to catch up with your content later on.

Instagram provides information on how well content will perform. So before you post, make sure that the post is going to be well-liked by your followers.

Make Use of Opportunities for Engagement
Instagram has carefully curated algorithms that allow users to view how well their content is doing, this helps immensely when working out what type of content does well, and helps to increase your followers. In general, the type of content that does well is content that users can engage with. People can engage with content that has brand-specific hashtags as they are searchable on Instagram.

People love to see behind-the-scenes content for the businesses they are following. Users like to be told stories and taking your followers behind the scenes can be equated to telling a story of how everything works. Instagram has many features that make it possible for customers to give their input on your content. Besides the comment section on a post, Instagram has features such as; creating polls, quizzes, fill-out questions, and many more. These features encourage users to interact with your account which allows for engagement.

Catering to your Target Audience
Catering to your target audience guarantees that your followers will interact with your content and also post relevant content about your business. The easiest way to do this is to make use of hashtags that are specific to your niche and hashtags that have been curated by your brand. These types of hashtags allow for your content to be relayed to your target audience in the most direct manner possible on Instagram.

When a user searches your specific brand hashtag, they will be shown a page of everyone who has posted using that hashtag, including you and other users. This allows people to understand what the hashtag is about and to see whether or not your content is for them. Another feature that Instagram offers is for people to follow hashtags. Having people follow your hashtag is of great value as not only will they see your post through your account, but they can also see the post via the hashtag. All of this guarantees that your followers are relevant and that you are catering to an audience that is useful to you.

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