Learning how to optimize website content is crucial for the success of your site. Read on to get to know all about website content optimization – right from SEO strategy to keyword research and much more.
Do Keyword Research
During the earlier days of SEO, one could randomly choose a keyword, write a 500-word article and get that keyword ranked the next day. However, SEO does not work this way anymore. You can find tools to help you discover keywords associated with your business or product. Find long-tail related keywords that would connect your business with the right customers with the right user intent. Put yourselves in the customers’ shoes. They would usually search up a word or a keyword on a search engine, hoping they would find the right page related to it. For example, if you own a sports shoe store, one of your keywords could be ‘sports shoes’ or ‘running shoes’.
Produce Great Content
SEO experts say that an ideal blog must be 1600 words, but this is not fixed. Before you finalize the content length, ensure high-quality and crisp work. You should do a Google search to find your primary keywords and sift through the top results. Length is not everything, but it works well with Google as it shows that you are giving more relevant information. Suppose people like your content and spend more time reading, your site is more likely to be ranked better. There are several SEO services in Bangalore that you can trust with content.
On-Page Optimisation Is Important
On-page SEO shows you ways to optimize your site when creating specific pages. Essential elements like headlines, URL slugs, sub-headlines, and meta tags fall into such categories. The primary keyword that you’ve decided on must be a part of the headline or title and sub-headline. There is a higher chance of hits or visits if the keyword is part of the body. Try maintaining a frequency of .5% to 2.5%.
Try to avoid repetitions and keep it minimal to avoid keyword spamming. Spread your primary keywords and other related keywords uniformly across the article body, image alt text, and subheadings. Ensure that there is a good context for each so that Google accurately understands what your pages talk about.
Do not Ignore Off-Page Optimisation
Off-page SEO means how your website is optimized for external factors. Social media activities, guest blogging, brand mentions, and influencers are examples of external factors that could bring in potential users, which positively improves the website SEO. Externals links might be small, but later in general, it can make a huge SEO difference. You do not need links from low-authority, small sites. They might not help much but might hurt the brand instead. The recommended target must be established sites when looking for backlinks. This obviously requires trained professionals to work. There is no one best SEO Company in India, however, there are several great ones to choose from.
Improve the Page Loading Speed
The speed at which your page loads matters a lot when it comes to conversions and SEO. People always prefer quick loading websites as it saves a lot of time and keeps their attention on the pages well. In the same way, if you are checking out your cart from an e-commerce website that is taking longer to load, you will gradually give up. Google’s Page Speed Insights gives you a good insight into how quickly your website loads across various devices and it recommends how you can improve your website to reduce the page loading time.
The above-discussed strategies will help you learn how to optimize your website content for SEO as well as conversions. So, you can get the best of both worlds.
