New Delhi: After hitting headlines for its fiasco with the Central Board of film Certification (CBFC), filmmaker Abhishek Chaubey’s ‘Udta Punjab’ has straight away landed in three B-Schools of India as a topic of research.
According to reports, three business schools have commissioned case study on how an opinion war and a perception battle was fought before the release of ‘Udta Punjab’.
Jaipuria Institute of Management, Jaipur, Nirma Business School, Ahmedabad, and International Institute of Professional Studies, Indore are planning to introduce the film as a case study in their course.
“Several B-schools have taken keen interest in the film, as the controversy it was embroiled in, was widely reported. A learning from the study would be how the discussions and debates around the movie, catapulted the commercial prospects of an otherwise niche film, the main aim of which was to create awareness on the issue of drug abuse,” a film crew member told Hindustan Times.
The B-schools also want to study how the discussions and debates catapulted the commercial prospects of the film.
