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Rakshit Shetty continues his love story with “awesome trailers”

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Rakshit Shetty has once again proved that when it comes to trailers, no one can beat him in Sandalwood. We all know that trailers play an important part in getting audience to the theatres. In Bollywood, trailers also decide the opening range.

Trailers have helped many films succeed in Sandalwood. For instance, the trailer of recently released film “Rama Rama Re” went viral, which helped the film in getting decent opening. Rakshit Shetty has again proved his supremacy in trailers. In the past, the trailer of his films like “Simple Aagond Love Story”, “Ulidavaru Kandanthe” and “Ricky” have got unanimous positive response. Joining the list is his latest film “Kirik Party”.

Kirik party 2The trailer has been trending nationwide on YouTube. It also got 3,00,000 views within 48 hours, which is a record for Sandalwood. The trailer shows the life of an engineering student. There is also an ode to Upendra, which has been loved by everyone.

Speaking about the trailer, Risabh Shetty, director of “Kirik Party” says, “For Kirik Party, we decided not to reveal anything about the story. The first one minute of the trailer took just one day. But the next two minutes took 12 days. The response has been phenomenon. It has got record number of views. It is being trolled, memes being created and people are discussing about it at various online forums.”

Trailers were never part of promotions in Sandalwood. Very rarely would trailers be released. The trend of releasing trailers can be attributed to P C Shekar, who had a grand trailer launch of his film “Romeo”. We all know that Rakshit Shetty became a star with “Simple Aagond Love Story”. It was due to the trailer that the film became such a big hit. The film’s director Suni had shot for the trailer first and then released it. He shot for the film later. The trailer was such a big hit, that it got a very good opening at the box office comparable to that of big stars.

Speaking about impact of trailers, Rahul, a marketing professional says, “Trailer plays an important role in getting the audience. But the sad part is that most of the films in Sandalwood do not have a well made trailer. Look at the trailers of recently released film “Dodmane Huduga”, “Santhu Straight Forward” and “Mukunda Murari”. There is nothing in the trailer worthwhile. They have simply released one for the sake of it. But I feel happy seeing when youngsters like Rakshit Shetty are giving importance to trailers. Mark my words, “Kirik Party” will get a humongous opening when it releases.”

There is a saying that if the trailer of the film is good, there is no need for spending much money on promotional activities. But it is very important to get the trailer right. The makers should decide what to reveal and what not to reveal in trailer. They should make sure that the plot is not revealed in trailer.

Rakshit Shetty has once again proved his supremacy in getting the trailer right. But getting the trailer only right is not enough. He had got the trailer right in “Ulidavaru Kandanthe”. But the film failed at the box office, as it could not connect much with the mass audience. The trailer had given a different feel, which raised the expectations among audience.

Commenting about trailer of “Ulidavaru Kandanthe”, Ramesh, assistant director says, “The trailer of “Ulidavaru Kandanthe” was awesome. But it simply raised the expectations of the film. People thought the film is about robbery. But it ended up being about something else, which disappointed the audience.”

So it is very important for the makers of “Kirik Party” to come with a good version on big screen to back with the trailer released. Rakshit Shetty has also produced “Kirik Party” and is confident of getting success with this film. It is scheduled to release this month. Let us hope it lives up to all the expectations, which the trailer has promised.

Rakshit Shetty continues his love story with
Rakshit Shetty continues his love story with

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