It goes without saying that when it comes to promoting his films, Sandeep Malani is at his best and also with presenting and introducing the new faces in a unique way. Malani chose Valentine’s Day, to introduce the romantic couple of his latest iphone film, “Maa – Yeh Cinemaa Hai.”
As the film has about 100 characters in a three-hour long web series/feature film, Malani has chosen 12 characters (six couples) to introduce this romantic season.
The characters of the “cinemaa” are Varun, Sonam, Sidharth, Alia, Ranveer, Deepika, Aditya, Shradha, Salman, Sonali, Mahesh and Namrata. Well, he clearly mentions that although the names are those of the film stars, the characters they play have nothing to do with them, as they don’t get tagged with their respective family names.
Elaborating more on the characters, Malani says that each and every character has a profession in the film and they carry it to perfection with their performance. A full on family film with sentiments, happiness, emotions, laughter, sorrows, it also has room for chaste and sweet romance with songs to go with it.
While Varun (Ranjeet Jha) plays a Dubai-returned sales executive, his romantic pair Sonam (Shubha Raksha) plays a fashion designer. Siddharth (Bharath Lakshmikanth) plays an office admin who loves to party, his love interest Alia (Sanjukta Ghosh) owns a saloon and works as a hair dresser for film actresses. Ranveer (Mahendra Pandey) works as a software engineer and his beloved Deepika (Sharanya Jit Kaur) is a dancer by profession. While Aditya (Akash Hora) owns a restaurant his sweetheart Shradha (Shona Chabra) is an upcoming actress. And Salman (Vishal Digani) is a rockstar whereas his better half Sonali (Reshma Malani) works in an NGO for orphan children. Last but not the least Mahesh (Mahesh Dulam) works for an IT company and his wife Namrata (Anitha Dulam) is a teacher.
The film also stars Meena Malani, Deepali Khambadkone, Sarojini Shetty, Vinny Fernandes, Jagruti Mehta, Shivam Kataria, Velu Murugan, Varsha Acharya, Juliet Aranha, Gita Suvarna, Cherrie Ash, Anant Joshi, Vivek Punjabi, Vivek Mishra, Saiheel Rai, Kkewal Vyas, Prayas Singh, Abram Pandey and Silver Malani amongst a whole lot of others.
Music is by Karthik Venkatesh, Prajoth D’Sa, Nitin Acharya and Ameya Naik. The film is jointly produced by Ranjeet Jha, Santosh Chawla, Edward D’Souza and Malani. Presented by Malani Talkies, The Studio Agency and RKJ Productions, its been edited by Santosh Chawla with script, screenplay, dialogues, camera and direction by Sandeep Malani.
The film, now in its post production stage is finally ready for release in April.
